2. Understanding the Human Resource Management Theories Relevant to Employee Retention


Employee retention is a major issue for organizations, especially in today's competitive labor market. Human Resource Management (HRM) theories provide a theoretical basis to comprehend how employees can be retained and organizational performance enhanced. Several basic HRM theories have evolved over time to meet the need for better employee engagement, satisfaction, and retention. In this paper, we will examine some of the major HRM theories most directly linked with employee retention and their practice implications.

1. Herzberg's Two-Factor Theory



Herzberg's Two-Factor Theory, or the Motivation-Hygiene Theory, emphasizes that both worker satisfaction and dissatisfaction are influenced by two sets of different factors: motivators and hygiene factors.

  • Motivators: Internal factors, such as achievement, recognition, responsibility, and personal growth, which can lead to job satisfaction and high performance.
  • Hygiene Factors: These are external factors like pay, conditions of work, and company policies that can cause dissatisfaction unless effectively dealt with.
For the purpose of retaining employees, organizations must pay attention not only to providing hygiene factors in order to avoid dissatisfaction but also to supplying motivators that generate employee participation and commitment. Recognition, development, and work significance-based employee retention techniques are founded on Herzberg's theory.
  • Offering hygiene factors not only but competitive and supportive (such as flexible work arrangements, open policies, mental health services).
  • Creating in possibilities for intrinsic motivation, such as providing significant assignments, offering professional development, and rewarding achievement.
  • This dual approach to both hygiene and motivational factors is imperative in an industry where stress levels are high and expectations are even higher.
Herzberg's Two-Factor Theory prevails even in the financial sector today. High salaries and bonuses would be expected by finance professionals but are deemed too petty to inspire loyalty. Professional longevity and motivations, in fact, come from accomplishment, the potential for increase, and what is significant. Such organizations understand the maxims of and will be better able to retain and recruit the best financial professionals.

Strategic Implications for Financial Institutions

Financial organizations seeking to retain and motivate their workforce by,

Conclusion

2. Maslow’s Hierarchy of Needs



Abraham Maslow's (1943) Hierarchy of Needs remains a standard theory of human motivation. The theory proposes that individuals are driven to satisfy a hierarchy of needs, beginning at the physiological level and progressing toward self-actualization. Transposed to the financial services sector, the model offers a helpful instrument with which to examine the underlying cause of employee turnover and to inform effective retention techniques.

(Sprouts,2017)

1. Physiological and Safety Needs: The Building Blocks of Retention

Physiological needs, such as proper rest, food, and shelter, at the base of Maslow's pyramid, and safety needs, such as economic security, employment security, and physical and mental health, are the next higher needs.

Financial services work typically offers above-average compensation and benefits, but they are not adequate to satisfy employees' fundamental needs. High stress, workload demands, and long working hours are frequently threatening work-life balance and mental health. As an example, a report published by AccountsIQ (2023) found that 39% of the UK's young finance professionals had taken time off from work because of stress, and over half had considered quitting the career altogether. These findings show that employers must go beyond the purse strings and provide mental health assistance, flexible working strategies, and burnout prevention strategies to build psychologically safe and sustainable work environments.

2. Belongingness: Encouraging Social Belongingness in High-Stress Environments

Once their physical needs are met, workers seek a feeling of belonging involving interpersonal relationships, inclusion, and community. Within banking institutions, where competition and performance measurement on an individual basis are likely to be the norms, one may feel isolated or depersonalized, particularly among new joiners and lower-level employees.

In order to mitigate this, organizations must invest in team building programs, peer mentoring, and inclusive leadership practices. These practices create a culture of collaboration and support, which drives greater emotional attachment to the organization and better retention.

3. Esteem Needs: Recognition, Achievement, and Professional Validation

The third of Maslow's hierarchy deals with esteem needs, which include the need for status, respect, achievement, and professional acknowledgment. Finance staff are typically very ambitious, and therefore they like clear career advancement, public acknowledgment of performance, and opportunities for promotion.

Failure to acknowledge, particularly where cultures prioritize ends over personal contribution, can lead to disengagement. Gallup (2022) indicates that employees who receive frequent recognition are four times more likely to be engaged. Banks can support esteem needs through formal recognition programs, merit-based promotion, and witnessed leadership support.

4. Self-Actualization: Enabling Purpose, Growth, and Freedom

Self-actualization is at the top of the hierarchy and is the desire of a person to become all that they can be, to aim for goals that are meaningful to them, and to engage in work that is mentally stimulating. In finance, this is accomplished by offering innovation possibilities, cross-functional project work, autonomy, and self-development.

Employees today, particularly millennials and Gen Z, are more concerned with purposeful work and wish to see their own values reflected in the purpose of the organization. Organizations that support learning and development, adopt individual goal setting, and instill a sense of purpose are more likely to retain top performers.

A Combined Strategy for Talent Retention

Together, Maslow and Herzberg offer a two-pronged lens with which financial institutions can rethink their employee experience. Here's how leaders can take advantage of both:

Strategy

Maslow’s Needs Addressed

Herzberg’s Factors Addressed

Competitive salary and health benefits

Physiological & Safety

Hygiene

Flexible work policies

Safety & Belongingness

Hygiene

Recognition and feedback systems

Esteem

Motivator

Career development programs

Esteem & Self-Actualization

Motivator

Internal mobility and mentorship

Self-Actualization

Motivator


By connecting HR practices with these motivation theories, banks are able to enhance employee satisfaction, reduce turnover, and build a stronger, more committed workforce.



Reference List

AccountsIQ (2023) Stress of working in finance causing widespread burnout, research finds. Available at: https://www.accountsiq.com/blog/stress-of-working-in-finance-causing-widespread-burnout-research-finds [Accessed 13 April. 2025].

Gallup (2022) State of the Global Workplace Report. Available at: https://www.gallup.com [Accessed 13 April. 2025].

Herzberg, F. (1966) Work and the Nature of Man. Cleveland: World Publishing Company.

Maslow, A.H. (1943) ‘A theory of human motivation’, Psychological Review, 50(4), pp. 370–396.


Comments

  1. The combination of Herzberg's Two-Factor Theory and Maslow’s Hierarchy of Needs offers a powerful framework for improving employee retention in the financial sector. By addressing both hygiene factors like salary and safety, alongside motivators like career growth and recognition, organizations can create a more engaged, loyal workforce. How can financial institutions better integrate these theories into their HR strategies for long-term success?

    ReplyDelete
    Replies
    1. Great question. Financial institutions can integrate Herzberg’s and Maslow’s theories by designing HR strategies that go beyond compensation to holistically support employee needs and motivations.
      For example, they can start by ensuring hygiene factors are met, such as competitive pay, job security, and safe working conditions but not stop there. To activate motivators, firms should implement structured career development pathways, mentorship programs, and recognition systems that highlight individual contributions. Aligning with Maslow’s framework, HR can map benefits and initiatives to each level of need. From wellness programs (physiological/safety) to inclusive team culture (belonging), performance-based rewards (esteem), and purpose-driven work or innovation projects (self-actualization).

      Delete
  2. In the context of the financial sector, how can firms better address the higher levels of Maslow’s hierarchy, such as self-actualization and esteem, to retain top talent? With the increasing demand for purpose-driven roles, are traditional structures in finance doing enough to provide these opportunities?

    ReplyDelete
    Replies
    1. Great question! As the workforce becomes more purpose-driven, financial institutions need to rethink their approach to career development. According to Gallup (2022), employees who feel recognized and valued are far more engaged and likely to stay. By providing growth opportunities, autonomy, and opportunities for innovation, financial firms can address higher-level needs. Leadership support, mentorship programs, and initiatives that promote meaningful work are key to fostering self-actualization and retaining top talent in a competitive market.

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  3. Excellent summary of Herzberg's thesis! It serves as a powerful reminder that retaining staff members requires more than just offering competitive compensation and benefits; it also entails fostering an atmosphere where employees feel appreciated, challenged, and acknowledged. Maintaining long-term retention requires striking a balance between hygienic considerations and genuine drive, particularly in high-stress sectors like finance.

    ReplyDelete
    Replies
    1. Thank you! Absolutely right. Herzberg’s theory really underscores that balance is key. In high pressure industries like finance, where burnout is common, focusing solely on compensation is not enough. Long-term retention comes from addressing both the foundational needs (hygiene factors) and intrinsic motivators like purpose, growth, and recognition. Organizations that invest in both sides of the equation are far more likely to build engaged, resilient teams.

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  4. Good explanation of employee retention theories. I believe Maslow's can be merged with sustainable HRM to increase the employee retention percentage of the organization(Kramar, 2014; Ehnert, 2009)
    Commented by Lahiru Randima

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    Replies
    1. Absolutely agree! Integrating Maslow’s Hierarchy with sustainable HRM creates a powerful synergy where basic needs are met through fair policies and safety measures, while higher-level needs are addressed through inclusive culture, recognition, and continuous development. As Kramar (2014) and Ehnert (2009) highlight, sustainable HRM not only supports long-term business success but also nurtures people, leading to stronger retention and organizational resilience.

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  5. This is a well-articulated and insightful take on a crucial aspect of recruitment that’s often underestimated. Providing realistic job previews is not just about transparency—it’s about creating trust and ensuring mutual alignment from the very beginning. When candidates understand both the rewards and challenges of a role, they’re more likely to feel confident in their decision, stay engaged, and remain with the organization longer. Incorporating tools like job shadowing, employee testimonials, and virtual walkthroughs shows a genuine commitment to employee experience. This approach definitely contributes to stronger teams and lower turnover rates. Thank you for shedding light on such an important strategy.

    ReplyDelete
    Replies
    1. Absolutely, thank you for such a thoughtful and comprehensive comment. You have captured the essence of why realistic job previews are so critical in the hiring process. It is true that this practice goes far beyond simply sharing job responsibilities. It is about setting the stage for a successful and lasting relationship between the employee and the organization.

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  6. Great connection between Herzberg’s Two-Factor Theory and retention. While salary and conditions prevent dissatisfaction, it’s motivators like growth and recognition that truly drive engagement. Maslow’s Hierarchy also fits well—once basic needs are met, employees seek purpose and development. In high-stress sectors like finance, focusing on these intrinsic needs is key to retaining top talent, especially younger professionals.

    ReplyDelete
    Replies
    1. Thank you for your excellent observations. As you mentioned, younger professionals, in particular, are increasingly prioritizing meaningful work and personal development, making it even more crucial for organizations to tap into these intrinsic motivators to retain their talent. Thanks for sharing such a thoughtful perspective.

      Delete

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